Estudio Maba's Timeless Design: Fondillon 50 Years

Award-winning Wine Bottle Design Inspired by Traditional Distilleries

The Fondillon 50 Years project draws its inspiration from the graphic universe of traditional distilleries. The label, reminiscent of a cigar vitola, wraps around the bottle in a resounding manner. This design aims to achieve timelessness, much like the liquid it contains, emerging through time with grace and dignity.

What sets this design apart is its tribute to the history of a centenary wine praised by kings and historians alike. The bottle, despite its small proportions, is full of details that highlight the value of the precious liquid preserved with patience for 50 years. The masculine appearance and proud demeanour of the bottle design reflect the maturity and growth of the MG Wines family, which started in 1996.

The realization of this design involved the use of a glass wine bottle, Tintoretto Gesso paper, and digital printing with stamping finishes. The box was made using Poliwrap, Tela Neve paper, offset printing, and stamping finishes. The packaging measures 100 mm x 100 mm x 27 mm.

The design process, which took place from September 2017 to January 2018 in Murcia, Spain, involved extensive research into the history of the Fondillon wine. This centennial and almost extinct wine was rediscovered, allowing the designers to dress the object appropriately. The conical trunk shape of the bottle and the vitola shape of the label posed a challenge, but the team successfully eliminated deformations.

The Fondillon 50 Years design is a testament to the creative and technical prowess of Estudio Maba. The design team, including creative copy Beatriz Suárez and designer Manel Quílez, successfully overcame challenges to create a design that is not only aesthetically pleasing but also pays tribute to a rich history. The design has been recognized with the Silver A' Packaging Design Award in 2019, a testament to its outstanding expertise and innovation.

In conclusion, the Fondillon 50 Years design by Estudio Maba is a perfect blend of tradition and innovation. It pays homage to the history of a centenary wine while showcasing a timeless and elegant design. The design's recognition with the Silver A' Packaging Design Award in 2019 further underscores its excellence and innovation in the field of design.